Brand Resources

Guidelines:

ANYONE USING PAINT INNOVATORS' ASSETS SHOULD ONLY USE THE LOGOS AND SCREENSHOTS FOUND ON OUR BRAND RESOURCES SITE AND FOLLOW THESE GUIDELINES. ONLY THOSE PLANNING TO USE PAINT INNOVATORS' ASSETS IN ANY BROADCAST, RADIO, OUT-OF-HOME ADVERTISING OR PRINT LARGER THAN 8.5 X 11 INCHES (A4 SIZE) NEED TO REQUEST PERMISSION. REQUESTS MUST BE IN ENGLISH AND INCLUDE A MOCK OF HOW YOU'RE PLANNING TO USE THE INSTAGRAM LOGO.

I. BALANCE THE PAINT INNOVATORS BRAND WITH YOUR BRAND

Avoid representing the Paint Innovators brand in a way that:

• Makes the Paint Innovators brand the most distinctive or prominent feature.
• Implies partnership, sponsorship, or endorsement.
• Puts the brand in a negative context as part of a script of storyline. You must comply with our Terms of Use and Community Guidelines.

II. KEEP THE WORDS PAINT INNOVATORS CONSISTENT

• Keep the letter "P" in Paint and the letter "I" in Innovators capitalized and in the same font size and style as the content surrounding it.
• If you offer an app, website, product, or service that uses the Paint Innovators APIs of its otherwise compatible with or related to Paint Innovators, you may only use Paint Innovators to say that your app is "for Paint Innovators" or that the name of your campaign is on "Paint Innovators" in a descriptive manner.
• Do not modify, abbreviate or translate the word Paint Innovators to a different language or by using non-English characters, or use any of our logos to replace it.
• Do not combine any part of the Paint Innovators brand with a company name, other trademarks, or generic terms.

III. DISTANCE PAINT INNOVATORS FROM OTHER PAINTING/ DRYWALL FINISHING CONTRACTORS

• Paint Innovators may be mentioned in television commercials alone or in relation to authorized partner companies.
• Do not mention other painting/drywall contractors in the same place as Paint Innovators unless in regards to a general call to action.
• If you create a hashtag that uses the word Paint Innovators, it shouldn't try to acquire or enforce rights over the hashtag or brand IP.